By Todd Bernhard on Fri, 03/20/2015
Steve Jobs was a great salesman. Perhaps too good. He lured John Sculley away from the CEO spot at Pepsico by asking him if he really wanted to be selling sugared water for the rest of his life. Sculley became Apple's CEO and within a year, Steve Jobs was kicked out of Apple. He formed NeXT, which Apple ended up acquiring and Jobs returned to Apple, like Moses returning from the wilderness and the rest is history. But that sales pitch hit home during Apple's Spring Forward keynote. Tim Cook showed a slide of a Coca Cola machine that accepts Apple Pay. The very next day, I saw one of those machines at a college campus, and it occurred to me that Apple is now "selling" sugared water!