By Jim Karpen
Major League Baseball announced on Friday that installation of iBeacon transmitters in two stadiums has now been completed as part of a project to install the technology in over 20 ballparks by the start of the season in late March. Some 65 iBeacon transmitters were installed in Dodger Stadium and Petco Park, home of the San Diego Padres. So what will it do for you? You'll need to load the MLB.com At the Ballpark app (free) on your iPhone or iPad, and then as you approach specific locations within the park, you'll receive messages on your device. Typically you'll receive offers for discounts at nearby concessions. Also, some parks are planning to use the technology to help guide you to your seat. And some will likely use it to offer information about points of interest within the ballpark. For example, a demo of the technology last fall at Citi Field, home of the Mets, used iBeacon to offer fans digital coupons as they entered the team's store. The demo also brought up an informational video when walking near the giant Apple in the stadium. Different parks will use it for different purposes.