iPhone Life magazine

Eye-Fi Direct Mode Release!

You can get the gory details from the attached press release or watch the video, but suffice to say you will be able to easily transfer photos from your camera to your iPad or iPhone now directly (without a separate AP, see my Eye-Fi Connect X2 review here). Original Eye-Fi owners can upgrade their card's firmware free to get Direct Mode as well... read on for the full scoop on Direct Mode and the newly released Mobile X2 card...

"MOUNTAIN VIEW, Calif., April 12, 2011 — Eye-Fi Inc. (www.eye.fi), makers of the world’s first wireless memory card, today launched the Eye-Fi Mobile X2, a new 8GB wireless memory card empowering cameras around the world with immediate uploading capabilities. The Eye-Fi Mobile X2 provides instant uploads anywhere by wirelessly connecting the camera to a mobile device, such as a smartphone or tablet, and is available later this week for $79.99.

“Direct Mode helps us bridge the gap between classic digital imaging and the exploding world of mobile devices,” said Jef Holove, CEO of Eye-Fi. “With Direct Mode, the pervasive connectivity of mobile is made available to existing cameras.”

Later this week, Eye-Fi will be releasing its Direct Mode and accompanying iOS and Android apps as free upgrades to its line of Eye-Fi X2 cards. With Direct Mode, users can enjoy the best of the devices they already own, namely the quality of digital cameras and the ubiquitous connectivity of their mobile devices. The Eye-Fi card can now establish a direct connection to the mobile device by creating its own Wi-Fi network anywhere users capture memories, even if that is miles from a Wi-Fi hotspot. Whether they are hiking or at the beach, consumers can now send photos and videos directly from their digital camera to the Eye-Fi app on their smartphone or tablet, enabling them to back up, edit and sharetheir memories in the moment.

“When we undertook a redesign of the Eye-Fi card line a little over two years ago, the new X2 card platform promised users the potential for new, exciting capabilities over time. Today we see another one of these revolutionary capabilities come to life: Direct Mode,” says Yuval Koren, co-founder and chief product officer of Eye-Fi.

Direct Mode benefits extend beyond device-to-device transfers. Whether users want to edit their memories using the myriad of apps on their mobile devices, back them up those memories on their home computer, or save them in a private Eye-Fi account, they now have the flexibility and control of where, how and when the media is stored, edited and shared.

Eye-Fi Mobile X2 will be available for pre-orders immediately on Amazon.com, and available at Apple and Best Buy stores nationwide for $79.99 on April 17, 2011. Direct Mode will be available as a free upgrade to all Eye-Fi X2 cards later this week, along with accompanying free mobile apps for iPhone, iPad and Android devices. The Eye-Fi Pro X2 will be reduced from $149.99 to $99.99 starting this month.

For more information, visit www.eye.fi.

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Nate Adcock's picture

Nate Adcock is a system and integration engineer with experience managing and administering a variety of computing environments. He has worked extensively with mobile gadgets of all shapes and sizes for many years. He is also a former military weather forecaster. Nate is a regular contributor for the iphonelife.com and smartphonemag.com blogs and helps manage both websites. Read more from Nate at natestera.drupalgardens.com or e-mail him at nate@iphonelife.com.