iPhone Life magazine

The New iPad: Thoughts from the morning after (not really)

I have a tradition of waiting until the next day to share my thoughts on any Apple announcements in order to let the reality distortion field wear off. Sometimes it takes the cold, sobering light of morning to know how you really feel about something. However, Apple seems to be lacking the reality distortion field, so I am going to do something I never do - give my thoughts immediately after an announcement.

And the dominant feeling from the announcement today is (drum roll, please...) I miss Steve Jobs.

Apple announced everything they were supposed to. The new retina display screen looks awesome, and they are finally embracing 4G LTE. Apple upgraded the camera and the processor as usual. I'm still not sure why anybody needs a 5-megapixel camera on an iPad, but that's neither here nor there. 

There were a few minor disappointments - lack of Siri and the name "The new iPad." But I understand the name change - it's hard to imagine the number thing going forever. iPad 17 doesn't have the same ring to it.  And connecting to Siri on the iPhone is frustrating enough without adding millions of iPads to the mix.

The iPad has everything I wanted, yet I still feel vaguely dissapointed. I miss the "one more thing!"  I spent the entire presentation wondering what it would be. I miss the reality distortion field. I used to feel so amped after an Apple announcement. I miss Steve Jobs!

Don't get me wrong; I'm still going to buy the new iPad. If I could get the Apple store to load for me, I would have already bought it. I think the retina display and the 4G will, in fact, be game changers. But without a Steve Jobs presentation, I think that Apple has lost a little of its luster. A little bit of what makes Apple products different from everyone else's.

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David Averbach's picture
David Averbach is the CEO and Publisher of iPhone Life magazine. In addition to an obsession with all things Apple, David enjoys backpacking and ultimate Frisbee. David has traveled to over 20 countries. To contact David you can email him at Davida@thaddeus.com