iPad 2: thoughts from the morning after

Sometimes it takes the cold sobering light of morning to know how you really feel about something. And so after taking almost 24 hours to let the effects of Steve Jobs' infamous reality distortion field to wear off, I am ready to assess my feelings on the new iPad. And the dominant feeling from the announcement yesterday is (drum roll please...) slightly underwhelmed. Don't get me wrong, I want one! I will certainly be one of the people standing in line on the 11th to buy the new iPad. That being said, if Apple released a fishhook that you lodge in your nose I would mostly likely stand in line to buy it.

OK so the fact that it is 33% thinner is pretty cool. The dual core processor looks impressive. And hopefully  .2 pounds is enough to make you say "have you lost weight?" . The dual cameras are nice. And that magnetic case was a good touch. But it's missing that "one more thing..." The thing that makes you go "I have to have it even though I'm not really sure what I'll do with it." Did anyone expect it NOT to have cameras? Everyone and their mom knew it would be thinner and faster. Apple is a victim of its own innovations. I am just so used to Apple exceeding my expectations that when it simply matches them I'm unimpressed. 

I'm a little disappointed that the iPad 2 doesn't have a retina display, but we knew it wouldn't. I'm a little surprised that Jobs didn't announce any changes to Mobile Me, but I can live with that. In the end, Apple did enough to stay ahead of its competitors and on top of the tablet food chain. But that's what they were supposed to do. They shouldn't expect a pat on the back, just $800 of my hard earned money.

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David Averbach is the CEO and Publisher of iPhone Life and Android Life magazine and winner of FOLIO magazine's 2014 media industry's innovators 20 in Their 20's. David has an obsession with all things Apple. He grew up on Macs and now has a MacBook Pro, iPhone, iPad, and an Apple TV. David enjoys traveling and Ultimate Frisbee. He has been to over 20 countries.

To contact David, email him at david@iphonelife.com.