UPDATE: And the correct answer is (drum roll please)....Over 1.5 Million! According to an early estimate by Oppenheimer analyst Yair Reiner. That is amazing.
Bookmaker.com emailed us this today. Thought it was interesting enough to pass on to all of you. I'll try to post an update tomorrow and let you know what the actual number is...
As the iPhone 4 hits stores today, Apple aficionados anxiously wait in line so they can be the first to try out the new device and all of its innovative applications. With early adopters in mind, CEO Mickey Richardson and his team at Bookmaker.com, one of the leading sportsbooks, have calculated the odds for the number of iPhones to be sold on its debut date. Full odds below:
How many iPhone 4 devices will be sold today?
BETWEEN 200,000 - 750,000 | +130 | 42.2% |
BETWEEN 750.001 - 999.999 | -130 | 57.8% |
1 MILLION OR MORE | EV | 50% |
[The +/- Indicates the Return on the Wager. The percentage is the likelihood that response will occur. For Example: Betting on the candidate least likely to win would earn the most amount of money, should that happen.]
Please let me know if you intend to include these or if there’s more information I can provide for you.
Bookmaker expert Mickey Richardson, CEO of Bookmaker.com, one of the largest sports books in the world, and his team of experienced odds makers, have put together lines for other television shows such as Project Runway, Top Chef, Lost, and Dancing with the Stars.

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