iPhone Life magazine

George Eastman was a very smart man...

When George Eastman created the first Kodak camera he wanted to make it very simple to use. His slogan was, "You push the button, we do the rest." As cameras became 'better' manufacturers got further and further away from his goal of simplicity. Until the iPhone! With an iPhone you can not only take pictures but you can also make dramatic alterations, if you want. Unlike the original Kodak camera that had to be sent back to to the factory to develop the prints and re-load fresh film, the iPhone lets you save your images and send them instantly to anyone you want.

George would have been proud of the iPhone! However, the new slogan is, "You push the button and you can do the rest...instantly!"

Future posts on this blog will be all about how to take pictures using the iPhone.

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Joel Heffner is a writer and speaker. He has been writing about photography for about thirty years, ever since his book Amphoto Guide to Wedding Photography was published. Today, he mainly uses two types of cameras, pinhole cameras and an iPhone, a photographic odd couple of sorts.