By Jim Karpen on Wed, 07/13/2011
Let's say you want an iPhone 5 so bad that you're willing to camp out in front of the store to be first in line. And let's say you're British publicist Rob Shoesmith, who plans to camp put for several weeks. Why not, he asked, see what I can can reap from this. He sets a simple rule: "I cannot spend any cash whilst I'm there." So he contacts vendors to see if they'll support his stunt. And lo and behold, the booty has been riding in to the tune of $24,000 so far. Including, but not limited to: Michelin starred restaurants who will deliver gormet food to his tent, a personal trainer, a 4 by 4 vehicle, a mobile hairdresser, tons of clothes, gadgets galore. You can follow his project on his blog, The iPhone 5 Experiment. Go Rob!