iPhone Life magazine

Why didn't I think of this? Vendors give guy tons of stuff while he camps out for iPhone 5

Let's say you want an iPhone 5 so bad that you're willing to camp out in front of the store to be first in line. And let's say you're British publicist Rob Shoesmith, who plans to camp put for several weeks. Why not, he asked, see what I can can reap from this. He sets a simple rule: "I cannot spend any cash whilst I'm there." So he contacts vendors to see if they'll support his stunt. And lo and behold, the booty has been riding in to the tune of $24,000 so far. Including, but not limited to: Michelin starred restaurants who will deliver gormet food to his tent, a personal trainer, a 4 by 4 vehicle, a mobile hairdresser, tons of clothes, gadgets galore. You can follow his project on his blog, The iPhone 5 Experiment. Go Rob!

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Jim Karpen's picture

Jim Karpen holds a Ph.D. in literature and writing, and has a love of gizmos. His doctoral dissertation focused on the revolutionary consequences of digital technologies and anticipated some of the developments taking place in the industry today. Jim has been writing about the Internet and technology since 1994 and has been using Apple's visionary products for decades.