By Jim Karpen on Mon, 01/13/2014
In their commercials, Apple likes to show off all the things an iPad can do. Their latest commercial, as usual, is filled with stunning vignettes from around the world showing the iPad being used for a diverse array of purposes. Titled "Your Verse Anthem," the commercial has an unusual audio track: an extended quote from Walt Whitman. The reading of the quote is taken from the movie Dead Poets Society, in which Robin Williams, playing an English teacher, stirs the creative passions of his students.
We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.
O me, O life of the questions of these recurring. Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life? Answer: That you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse.
What will your verse be?
The vignettes show the whole range, the noble and practical engineering pursuits alongside the iPad being used for poetry, beauty, romance, and love. From mountain tops, to deadly storms, to deep sea, to sports arenas, the iPad is in hand.