iPhone Life magazine

iPad to continue dominance in 2012

So, Amazon's new $200 tablet, the Kindle Fire, is out, and reviews are mixed, mostly saying that it's a great low-end machine but no comparison to the iPad. And consumers agree. A survey reported by AppleInsider found that of over 3,000 potential tablet buyers who participated, 65% said they were planning to buy an iPad, 22% the Amazon Kindle, and 4% the Samsung Galaxy Tab. None of the other tablets registered more than 1% in the poll. Not only has the iPad defined the market, it dominates it, and that doesn't look to change anytime soon.

Apple is selling so many iPads that if you consider it a computer and combine it with their Macintosh sales, Apple will likely be the largest computer seller in the world in 2012, according to another article on Apple Insider. Apple is expected to sell 60 million iPads in 2012, and currently has an estimated 15% of the combined pc/tablet market. 

Another major factor is that Apple is starting to greatly accelerate its presence in the enterprise. In the past, IT departments routinely opted for PCs, but that's now changing.

It's astonishing how quickly the iPad has caught on — even faster than the iPhone. And astonishing how it dwarfs Macintosh sales, with Apple expected to sell 15 million Macs in 2012.

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Jim Karpen's picture

Jim Karpen holds a Ph.D. in literature and writing, and has a love of gizmos. His doctoral dissertation focused on the revolutionary consequences of digital technologies and anticipated some of the developments taking place in the industry today. Jim has been writing about the Internet and technology since 1994 and has been using Apple's visionary products for decades.