iPhone Life magazine

Article exposes fake app reviews by PR firm

Well, I guess I shouldn't judge — you never know about these things. But an article on Mobile Crunch makes a fairly good case that a successful PR firm is faking app reviews as a way of promoting their clients' apps. The company denies it. But it does seem undeniable that some of the reviews for new apps are planted. I realized when reading this article that when I look at app reviews, I always subconsciously dismiss certain ones that sound phony. There's just something about them that doesn't sound genuine. And usually a surfeit of exclamation marks. Plus, they appear so quickly after the app is released. This article, if true, corroborates that intuition. Usually, though, once an app reaches a certain threshold of reviews, it's easy to get a sense for the merits and weaknesses of the app. The system seems to work well overall. You just skip over the fakes.

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Jim Karpen's picture

Jim Karpen holds a Ph.D. in literature and writing, and has a love of gizmos. His doctoral dissertation focused on the revolutionary consequences of digital technologies and anticipated some of the developments taking place in the industry today. Jim has been writing about the Internet and technology since 1994 and has been using Apple's visionary products for decades.