By Jim Karpen on Fri, 02/15/2013
Apple posted a recent job announcement seeking talent to develop the next generation of the Apple TV, according to AppleInsider.
The ad reads: "The Apple TV team is looking for an experienced engineering manager to help deliver the next generation features for Apple TV. Bring your creative energy and engineering discipline, and help us bring the Apple experience to the Living Room."
This is exciting and intriguing. What do they mean by the "Apple experience?" I can think of only two things: interface and apps. It seems inevitable Apple is going to bring apps to their Apple TV settop box. In fact, I can't understand why on Earth they haven't done it already. Apple TV is based on iOS, and there are hundreds of thousands of iOS apps. It seems like it would only take a small amount of tweaking to get these apps to run on an Apple TV. I'd love to have the same experience on my Apple TV as on my iPad, including apps for games and apps for streaming video.
There were rumors earlier this week that Apple was going to have a media event in March to launch a new TV-related product or service. That rumor was immediately squelched by the famed Jim Darlymple, who all the bloggers respect as having access to sources inside Apple. Yet Apple is due for an event, and many think it inevitable it will focus more on the TV, whether that means continuing to develop their Apple TV settop box or coming out with their own HDTV (which has long been rumored).
A great post on TechCrunch suggest gaming will be a primary feature of Apple's greater focus on TV. iOS devices are already among the most popular gaming devices on the market. The post points out Apple has sold more than 500 million iOS devices in less than six years, compared to Microsoft's selling 75 million XBoxes in over seven years.
The post contends that Apple is poised to be the dominant player in gaming, and that games will be coming to Apple TV soon — as early as this fall. A developer is quoted as saying, "Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple TV. I already make a lot of money on iOS – I will be the first to write apps for Apple TV when I can, and I know I’ll make money." The post speculates that Apple will release tools for developers in the coming months that will allow them to create apps for Apple TV.
I think this is a good bet. Apple would be crazy not to take this next step, and soon.