According to a recent J.D. Powers study, the iPhone tops the smartphone list with the highest overall customer satisfaction among business users.
The Apple iPhone was scored at 778 on a 1,000 point scale and received high marks in the categories for physical design, ease of use and handset features. Following behind the iPhone by 25 points is BlackBerry, which has been the celebrated smartphone amongst business users for years now.
This is an important benchmark for the industry as it demonstrates the hunger for smartphone devices that are innovative and easy to use without sacrificing quality and features. The launch of the BlackBerry Bold last week shows that RIM is serious about keeping its market-share in the business smartphone arena. The Bold is feature rich and still retains its business-like familiarity to avoid alienating its dedicated followers.
Without a doubt, the iPhone has created a welcome change to the smartphone industry by setting the bar to a new level for expectations on performance and usability. Smartphone technology had been getting fairly stale until the 2007 launch of the 2G iPhone. Since its release, other smartphone manufacturers have been scrambling to catch up and even surpass the iPhone by creating their own web browsers and operating systems that are easy to use. With the recent launch of the T-Mobile G1, which uses Google’s Android operating system, we can expect to see serious competition for the iPhone crown and continue to drive the smartphone industry to make feature rich devices that are easier to use.
To see the complete 2008 smartphone report, visit the J.D. Power website here.