By Christopher Smith on Mon, 12/09/2013
Holiday shopping may have gotten a bit smoother thanks to the news from e-commerce giant PayPal. They have announced a new 'Digital Gifts Store' service, and the first product that's available? iTunes. One caveat? The Digital Gift Store can only process transactions within the United States, so international customers are left out for now. While the store doesn't have much besides Apple's media service to offer, it might not matter when seen in a broader scope.
For one, PayPal's move is timely since they announced that they would offer prepaid gift cards a week ago. In addition, recent statistics revealed that Apple users on iPhones AND iPads accounted for 82 percent of all mobile shopping on Black Friday, so it seems to be a very shrewd move to make. Given that other outlets have only scratched the surface of digital gifting in regards to it being a reward(survey sites like e-Rewards & Tango Card for example), the Digital Gift Store by PayPal may just be a match made in heaven for everyone involved.