By Christopher Smith on Wed, 04/24/2013
If you own an Apple device and crave any and all accessories for it, you may have a new favorite company. BiteMyApple, founded by Arkansas entrepreneur Chris Johnson, has captivated lovers of all things iOS with an assemblage of products designed for the iPad, iPhone, and even the iPod touch. But the most innovative thing about BiteMyApple lies in how its accessories came to market. Every item for sale in its online store is the result of a successful campaign on the popular crowd-funding website, Kickstarter.
After studying various tech products funded via Kickstarter, Johnson wondered why there wasn’t
one marketplace for all of these creative and game-changing devices. So he took it upon himself
to connect with different designers using the crowd-funding site whose products were close to
reaching their fundraising goals. Once funded, he arranged for BiteMyApple.co to be the immediate
destination for the products to go on sale.
Products like the ChargeCard ($24.99), a USB charging device that fits snugly within a wallet,
are BiteMyApple’s key to success. The ChargeCard saves you the trouble of carrying an adapter
and charging cable . Johnson’s close relationship with these designers guarantees the company’s
position as the one-stop shop for the 40 products to date that BiteMyApple offers. In Johnson’s
words, “With so many incredible projects in campaign mode right now, the product pool is endless
as are the possibilities.”
For a company founded in March 2011, BiteMyApple’s success is remarkable. Outside of the initial hiring of a PR firm, there has virtually been no advertising. All of its popularity is due to Johnson effectively using his Google ranking in combination with the respect he’s received from the 100 Kickstarter campaigns he’s funded at last word, leading to a jump in monthly sales. In addition, BiteMyApple gained more exclusivity rights to the new products.
BiteMyApple is fast becoming the marketplace for unique Apple accessories. Be sure to explore Johnson’s entire product line at BiteMyApple.co.