By Logan Merrick on Wed, 04/17/2013
Naturally, I wanted to understand what these developers were doing wrong so I could avoid the same fate. I wanted to be among the top 10 percent who make bucket-loads of cash.
So I did my dirt. I downloaded a lot of apps and studied all of the content I could get my hands on. I even contacted a number of successful app developers to put my questions to them.
1. User Interface & User Experience
Monetization in itself is a huge subject and deserves a lot of attention. You see, there are a variety of ways to monetize an app such as pay-per-download, in-app purchases, and free with ads, which I covered on in my previous post. The efficacy of each monetization strategy will depend on the type of app you're developing.
Be careful of using in-app purchases too aggressively. No one likes to feel as if they are being pushed into purchases sold and is a sure way to lose user engagement.
Ads can be really damned annoying, and I have literally deleted apps on the spot for exactly that reason. If you’re going to charge the user to download your app, make sure your graphics and description really sell the benefit of your app. People don’t like ugly apps.
Think carefully about what monetization strategy to use, because this decision will either make or break the success of your idea.