iPhone Life magazine

New iPad Air Builds on iPad Legacy

During today’s iPad announcement, presumably Apple’s last product unveiling of the year, CEO Tim Cook reminded us of the iPad's beginnings as a underdog of sorts when Apple launched it more than three years ago. He said Apple had a clear vision for the iPad from the start as the "most advanced technology in a revolutionary and magical device," but said "some didn't see the need for it."

I was definitely in that camp. I was studying journalism at the University of Iowa around the time Apple launched the iPad, and I remember joking with fellow students and even recall one of my professors commenting, “What’s next, the iTampon?”

I just didn’t understand it. It wasn’t a phone, and it wasn't possible to store files on it the way I was used to with a computer. Apparently I wasn't the only one who felt this way.

It must have been fun for Apple to watch as people quickly changed their tune. Cook shared a video showing how people use iPads in medicine, education, athletics, and art. It's popular with children, students, and seniors alike. Today, the company announced it has now sold more than 170 million iPads worldwide.

The new iPad Air Apple announced today is 20 percent thinner than the last-generation iPad and weighs only 1 pound. The ad Apple shared today showed a device levitating in white space, making the light feeling of the device tangible. 

I currently have an iPad 2, which I love, but I'm just getting to the point where I more often use my iPhone 5 because my hands get tired after holding the iPad for awhile. I will most definitely be considering the new iPad Air as a Christmas present to myself. But now that the iPad mini has a Retina display, A7 chip, and 5-megapixel camera, it's a tempting prospect as well...

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Donna Schill Cleveland's picture
Donna Schill Cleveland is an associate editor at iPhone Life magazine. She holds a master’s degree in journalism from the University of Iowa and earned her bachelor’s degree in media and communications from Maharishi University of Management. Before she joined iPhone Life, Donna worked as a staff writer for a daily newspaper. Raised by a family of tech enthusiasts, she shares her love of storytelling with a weakness for Apple products. While away from her desk, she enjoys travel, gardening and yoga.