iPhone Life magazine

The Study: How People Are Using the iPad

Mashable is reporting the results of a study of how and who is using the iPad. The study was conducted by Resolve Market Research. There is some surprising information in the post.

Basically, the report lists the following:

While only 28% of the people who bought the iPad bought it for gaming, once purchased 38% said that they have no intention of buying another gaming device.

The iPad has had the biggest impact on e-readers. (We sort of knew that was coming!)

37% of the people who bought the iPad are new to Apple products.  If things go in a similar fashion as the iPod, Apple stands to sell lots of products to these new users.

Early adapters of the iPad were in the 22-45 year old age group.  However, the second wave of people to buy or consider buying the iPad were in the 45+ age group.

Interestingly, the major of people (55%) who bought or are considering buying the iPad view it as an expensive toy.

There is a lot more information in the post. You can read the full post HERE.

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