iPhone Life magazine

Fūl's PaulRevere eBook-iPad Bag Broadcasts that Cool is Coming

I'm getting ready to go on one of those urban trips. A rare trip where I spend more time in the city I'm visiting that at its airport.

That requires a different kind of bag. I now have the bag for that trip: Fūl's PaulRevere eReader Messenger Bag (hereafter known as PaulRevere).

The stylish and functional $80 PaulRevere canvas bag exudes an urban coolness from its top quality canvas to its red accents and stitching ready for tablet, pens and trinkets, cables and cameras (a small camera). Put bigger "stuff" in the large pocket in front of the tablet, pens in the pen pockets and that leaves the Velcro and zipper secured pockets for your imagination. One side of the bag can hold a water bottle (or small umbrella) once you deploy a hidden mesh bag from its zippered restraint

Maybe a spent too many hours with Army surplus toys as a kid, but I really like the nickle hardware, the flap with its magnetic lock and the quilted flap hinge (do the parts of a bag have real names?). That same green quilting is echoed internally on the tablet sleeve flap.

The bag is roomy enough for up to a 7.5in x 9.5in x .5in eReader or tablet–and at only 8.25in x 10.5in x 2.75in  overall, the total package doesn't feel large or get too heavy as long as you don't stuff it with ammo or field rations.

And Fūl bags always include that little extra hint of caring and quality: heavy cardboard, multilayered product tag attached with an old fashioned metal keychain, and the bag sports a very substantial metal Fūl logo on the front flap.

Fūl has created a handy little back that doesn't shout geek or business. It doesn't shout at all. It just hangs out with you looking cool. You don't need that at an airport because face it, everybody has a bag and nobody looks cool. Cruising the street is different and I'm cruising Vegas with this bag next week. Now I just have to go find some shoes to match it. Is that too metro?



Regular price: $80  (as of April 6, 2012 on sale at Fūl.com for $39.99)

Durable canvas
Adjustable shoulder strap
Dull nickel hardwear
Hidden Water Bottle Pocket
eReader sleeve: 7.5in x 9.5in x .5in
Dimensions: 8.25in x 10.5in x 2.75in

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Daniel Rasmus's picture

Daniel W. Rasmus, the author of Listening to the Future and Management by Design, is a strategist, industry analyst, and business correspondent for iPhone Life magazine. Prior to starting his own consulting practice, Rasmus was the Director of Business Insights at Microsoft Corporation, where he helped the company envision how people will work in the future.

Before joining Microsoft, Rasmus was Research Vice President at the Giga Information Group and Forrester Research Inc. Rasmus also is an internationally recognized speaker. He blogs regularly for Fast Company and on his own blog, Your Future in Context. His education-related work can be found at Learning Reimagined.