While Hulu diddles around taking its time to build an app for the iPad, ABC is is already doing it building their brand on this platform, staking out a claim to this new medium and boy are they doing a great job!
Aside from the fact that I'm a Courtney Cox fan and there are only so many places I can get my fix of Cougar Town, the ABC Player (free), which is now much improved over the first dismal crash prone version is just amazing.
The menu is straight forward and clean giving you a fantastic schedule of what's happening and when, and menu of all the shows. Just taping on the show then episode you want to watch brings the show right up. Now you'll have to watch an ad or two over the course of your viewing but we're already used to that, and for some reason the ads on this app seem more interesting than on the TV, I don't know if they're the same or if they're changed slightly but they seem a bit more... European? Or maybe it's just the effect of watching Cougar Town on the iPad.
I really think it's a shame that Hulu dropped the ball and let the networks (I'll let you know about some other excellent networks in another blog) get the drop on them - so much for conquering the world Hulu if you cant even make it to iPad. ABC is doing what you could do, but that's the way the world works, wait a minute and the world passes you by. I don't mean to say that Hulu isn't great on the TV it still is, but if more networks copy ABC then Hulu really will lose its brand.
With the fixes ABC put in, this app finally brings out all which is awesome in the iPad for TV viewing.
PS: download this app now, if you have an iPad.