Not Just Another News Aggregator

I have downloaded and used multiple news readers in my journey for a perfect match. Many of them are very pleasing on the eye, and do consolidate news well, but they just didn't seem to complete me, if you know what I mean. Zite (free) is a new app that is very close in appearance to Flipboard, but the similarity stops there. Zite will let you customize your news AND learn what you like as you read, so that it delivers more stories that you are interested in, the longer you use it. 

After only a very short time I noticed that practically every story it picked, was something I wanted to read. It is actually striking to watch happen. 

I am definitely sold.....and it's free. Ahhhhh.