iPhone Life magazine

Zen and the Art of Apple Watching

"Patience, my son." That's the best advice for Apple watchers. Earlier this weekend I noticed a posting on another site raising a panic about iPhone delays due to display issues. It didn't seem worthy of coverage. Today, that same site carried a post saying not to worry and that even those delays are "baked in" and won't effect availability.

Every year there are Apple watchers who proclaim that Apple is done, finished, kaput. That they can't innovate and it was nice while it lasted. Yet every year, Apple introduces (and more importantly, ships) the next "world's most popular smartphone." And they do it like clockwork. September 9 will be here soon enough and we'll see what expected features made it (larger screen, for sure) and what didn't (Near Field Communication, waterproofing?) and what features we weren't expecting (reversible USB Lightning cable?)

Samsung recently took on the ALs Ice Bucket Challenge, by showing their latest smartphone getting dunked, and still working. It's a nice trick. But while I would love an iPhone that was waterproof, had NFC, and wireless charging, I don't expect Apple to be at the forefront of these technologies. Apple didn't introduce the touchscreen, the tablet, MP3 players, or even the personal computer. They improved them and became the market leader.

Apple, and Apple observers don't need to panic as competitors introduce new technologies. Apple will continue to watch, observer, learn, and improve. And that's why Apple stock is at an all-time high. 

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Todd Bernhard's picture

Todd Bernhard is founder of No Tie Software, an app developer specializing in Ringtones and Sound FX including AutoRingtone.

An iPhone is almost always attached to his hip, but over the years, Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62.

In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.