Speculation is running rampant. What will Apple present next?
I propose that Apple doesn't even know what they are about to unleash.
Consider the iPhone. Originally, it had a handful of Apple-provided apps, with no third party options (aside from Google Maps, YouTube, etc.) Users told Apple where to go, and they actually listened. And that was the best decision they could have made.
I maintain that Apple is providing a new platform that will take us places even Steve Jobs can't predict.
Sure, the pending Apple Tablet (iSlate?) will be a great eBook reader, to compete with Amazon's Kindle and Barnes & Noble's Nook. But what interests me is how the device will be used in ways we can't imagine. I've taken a stab at some examples that I haven't seen discussed much, if at all. How do you think such a device could be used?
Gaming. Right now, kids bundle up their Xboxes, PS3's, and PCs to conduct LAN parties. Imagine tossing your tablet in your backpack and having tablet parties in the cafeteria, the dorm, the park, etc. You could interact with users around you, or around the world. The touchscreen interface of the iPhone initially posed a problem for gamers used to a joystick or diamond pad. But the development community found new ways to interact with the iPhone, using swipes and the accelerometer, rendering joysticks almost 'quaint'. If the iPhone has Nintendo and Sony worried about their portable gaming devices, imagine what a touchscreen-based console-to-go would mean! Not to mention the lower cost of apps.
Navigation. Bigger is better, and when we went from hardcopy maps, AAA TripTiks and Thomas' guides to turn-by-turn spoken directions and 3-inch GPS units, something was lost. We follow the optimal path, as dictated by a computer, with no deviation. A 10" navigation device will tell you what is just outside of your most direct path, but perhaps worth a detour. "Hey, we're only 10 minutes away from the world's largest ball of yarn?!" A tablet-based navigation system could make exploring fun.
eBooks. Everyone talks about emulating hardcopy novels, magazines, and textbooks. But that is short-sighted. People will identify too many tradeoffs versus the portability of paper. Instead, imagine books that come to life, through video, audio, and interactive features. A textbook could have actual formulas that the reader could enter different data into and see plotted.
I don't pretend to have all of the answers. It's important to recognize that Apple doesn't either. After all, thousands of years ago, someone else brought forth a couple of tablets with unpredictable results and the rest is history!
Total Agreement
Todd,
I completely agree with your speculation about the upcoming announcement. The tablet/slate/slab could all just be rumors to throw us off completely. Maybe there isn't a slab. Maybe Steve Jobs is really revealling a time travel device. He went into the future and brought all of these items back from the future. Or is now the future?
See you at MacWorld.
I've been skeptical about the
Then in reading Byran's blog about iTablet rumors, I got it. Like with the iPhone, Apple's iTablet is a consumer device, NOT an enterprise device! That means ease-of-use followed by a variety of entertainment features from iTunes to ebooks to gaming will be most important in the tablet. The media will pick up the story again, and we'll have another phenomona.
BTW - although we go to the printer on Monday with our Spring issue so we can distribute it at Macworld, our printer is working with us. We have held back a 3 page article on the annoucement and the cover until Thursday. (Sure hope Apple announces something of interest<g>).
Great insights, Todd. Thanks
Great insights, Todd. Thanks for sharing.
Jim