As good as Apple is, they sometimes leave gaps in their product line or leave out features. This isn't a bad thing, as it allows third parties to fill in those gaps. For example, the iPad Smart Cover and Smart Case are nice and the Smart Cover was certainly innovative when released. But they only do a good job of supporting the iPad in landscape mode.
Enter Mapi Cases
. Not only do their iPad cases rotate to support the iPad in portrait or landscape modes, but they do so with style! The quality of the leather used by Mapi is top notch.
They have a huge selection of cases
, and colors, and they also support the iPhone. Right now, they have iPhone 4 cases, but I'm looking forward to cases for the iPhone 5 and the rumored iPad mini.
The cases aren't cheap, to be fair, but they are high quality and designed to protect even more expensive gadgets. To paraphrase that old L'Oreal commercial... "Because Your iPad is worth it!"