By Todd Bernhard on Wed, 07/16/2014
As an app developer, I'm always trying to find ways to make my apps more visible, and one way is to email existing customers, who have opted-in, about new apps. But plain old text emails don't stand out, and if you get too fancy, the emails might not display well on mobile devices. By definition, my mobile app customers have iPhones (or Android) and most users read their email on smartphones so proper formatting is important.
I got a chance to try Mail Designer from Equinux. I knew their product works because I've been on the receiving end of their emails for their Mac apps and those emails always stand out. But with a chance to try it myself, I was able to see how powerful, and easy, it is to create my own messages.
You can also collaborate with team members and integrate with email services like MailChimp. If you expect your recipients to be on mobile devices, you might want to upgrade to the Mail Designer Pro version. With that, you can preview in real-time what the message will look like on a variety of devices (including non-Apple ones.)
The entry-level Mail Designer 2 app offers numerous in-app purchases for various templates and features, or you could go with the $99.99 Pro version. For many users, the entry-level version may be all they need, and is a great way to get started. There's a good comparison chart on the Equinux web site.
The Mail Designer 2 app lists for $29.99, but is on sale for just $9.99 through July 17. This is a steal and would certainly pay for itself with just a few new customers. So now you have no excuse not to make your emails prettier, and more mobile friendly!