By Todd Bernhard on Wed, 12/03/2008
The iPhone was 'Designed by Apple in California', but it can be improved by iPhone Life readers in cyberspace!
Don't get me wrong... I love my iPhone and it is almost always attached to my hip. But over the years, I have owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, a Nokia e62 and more. I love technology and my allegiance is to whatever device offers the most convenience, ease of use, quality, reliability, value, and overall experience. That might mean Sun Solaris, Linux, Windows, or a Mac, all of which I use everyday.
It is in this spirit that I will be offering suggestions as to how Apple can make the world’s best smartphone even better. Most of my suggestions are software-based and could be activated for all existing iPhone users.
My upcoming column in iPhone Life Magazine does not focus on the well-known issues, such as Copy/Paste capability. Instead, the items I have highlighted are simple usability issues. For example, I'd like to have a preference setting to eliminate the Airplane Warning or at least shorten the delay. Similarly, I wish I could allow an app to always 'access my location' without manually giving permission.
I encourage readers to submit their ideas, in a positive, constructive manner, via email and on iPhone Life’s web site. I know Apple is reading and they have a good record of taking good ideas to heart. The App Store is a good example, and it has generated millions in revenue for Apple.
Together we can make this forum a feedback loop to our friends on Infinite Loop (Apple's address). Perhaps the next iPhone will ship in a box that reads "Designed by Apple in California... and improved by iPhone Life readers."