I've written about my decision to "go for the gold" iPhone 5s, so now I can't really be expected to plug an ordinary white cable into it, can I? I want gold. So I've backed the JUICES+ Kickstarter project that offers "the cable Apple should have made" with its longer length and woven fabric, in gold of course.
Of course, they also offer other colors and microUSB in addition to Apple's Lightning connector but I know what's good for me... and it's gold!
Check them out on Kickstarter and get in while the gettin's good!