By Todd Bernhard on Sat, 10/27/2012
I must admit I was skeptical of the new Flit Shopping app, as it is targeted at women, but I've found it useful for men, too.
The premise is that you can browse and search for items like purses, shoes, etc. Next, you identify items you like by touching 'Cute' (okay, that's where they could use a 'Cool' option for guys) and share your findings with friends using your social network.
You can save multiple results and compare them side by side. There is a specific set of e-tailers currently, but I would expect that to grow.
I was able to search for 'guy' things like iPhone cases and shoes, from J. Crew, Burberry, and Zappos so it doesn't have to be just for the ladies. I hope they consider re-skinning the app for the other half of the population, but anyone can use and appreciate Flit Shopping as-is.