Feel free to yap away as you watch TV with yap.tv at #CES!

Interactive TV has arrived, it's just not on your television set, or so says yap.tv, the app and web-based social network for TV audiences. Rather than try to bring intelligence and interactivity to the traditional TV set, yap.tv uses your mobile device as a smart companion for TV viewing. Thanks to yap's built-in social network, as well as twitter and Facebook, you can learn what your friends are watching (and they can do the same). You can create and participate in polls. Imagine getting your closest friends to vote on the next American Idol or who should be kicked off the island.

The yap.tv interface is based loosely on a familiar TV Guide but with a more visual appeal. The iPad and iPhone app are elegantly done and familiar to anyone who has used an Apple app. The app and service are free as yap has opted for an ad-supported model. Actually the advertising could be appealing to both advertisers and users, as ads can be highly targeted based on the user's viewing patterns. You can discover products and other TV shows that are likely to be of interest to you because yap.tv knows what you watch, and what your friends like as well.

Apple fans will be interested to know that yap.tv has Apple founder Steve Wozniak on the Yap team, which means Yap.tv is one to watch. As its population grows, and more users come online, yap.tv becomes even more useful.

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Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP, About.com, BestAppEver.com) developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone.

An iPhone is almost always attached to his hip, but over the years, Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62.

In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.