Consider Joy Factory's DuraLink because it's not a cable, it's a lifeline

Just like the earbuds that ship with iPods and iPhones, the Apple USB cable isn't meant to be the highest quality item to come out of Cupertino. Apple does a lot of things right, but their cables and earbuds just don't cut it.

We depend upon our cables so much yet pay very little attention to them. At least until they fail. I plug and unplug my iPad so much, to ensure it is always charged, that my cable started to fray and fall apart. I could replace it with another identical cable, but for under $20, I figured I'd rather have the DuraLink from the Joy Factory.

The aptly named DuraLink is rugged from tip to tip, USB to 30 pin, and all along the 4 feet in between. They offer longer and even very short cables, great for traveling. The cable is made of a flexible, durable material that resists tangling and just feels superior.

If you need a cable, either as a replacement or a spare, consider upgrading to the DuraLink from the Joy Factory.

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Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,, developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone.

An iPhone is almost always attached to his hip, but over the years, Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62.

In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.