Apple's Dr. Dre Accepts ALS Ice Bucket Challenge

One of the newest Apple employees, Andre Young a.k.a. Dr. Dre, is the latest to accept the ALS Ice Bucket Challenge. Apple CEO Tim Cook and VP Phil Schiller also did it, and passed the challenge on to Dre. For the uninitiated, the challenge is to donate money to fight ALS (Lou Gehrig's Disease) or allow yourself to be doused by ice cold water. Of course, most challengees (especially the super wealthy and famous) are expected to do both. So far, quite a few celebrities have gotten into the act, including Bill Gates with a sophisticated contraption.


Dre took it in style—after all, when you're already that cool, ice doesn't make you much cooler. In fact, in the video, he's smiling, which is a rare sight. He's usually got a brooding, thoughtful look on his face. But becoming rap's first billionaire could make anyone smile!

Another part of the challenge is to nominate three others to take the challenge. That's how it goes viral, exponentially. Dre picked friends and collaborators Eminem, Snoop Dogg, and Kendrick Lamar. Personally, I'm surprised he didn't choose Ice Cube, Ice T and Vanilla Ice!


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Todd Bernhard is a bestselling (6+ million downloads) award-winning (AARP,, developer and founder of NoTie.NET, an app developer specializing in Talking Ringtone apps including AutoRingtone.

An iPhone is almost always attached to his hip, but over the years, Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62.

In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.