iPhone Life magazine

Apple Is Number 2 in Online Sales, Just Behind Amazon

According to the Wall Street Journal Apple has gained the number two spot in online retail sales revenue, passing Staples to come in just behind Amazon. Considering Amazon makes all of their money online, and Apple has an impressive retail channel as well, and sells through other businesses (including Staples, Amazon, and BestBuy), this accomplishment is even more impressive. Recently, Apple has offered trade-in incentives as part of their effort to bring in more direct iPhone business, at the expense of wireless carriers and other retailers. Clearly, this is paying off.


Of course the App Store and iTunes are part of this online revenue, and that has taken off dramatically. Additionally, consumers are increasingly turning to online sales versus retail, for Black Friday shopping and throughout the year. Mobile payments make purchases via iPhones easier as well. And anticipated updates to allow authentication via Touch ID should help too. All of this bodes well for increased online sales for Apple, and for competitors.

Apple's online sales increased 24 percent increase to $18.3 billion in 2013, in part because Internet Retailer now includes Apple hardware sales, in addition to the App Store and iTunes. The number one spot is likely to be safe for Amazon for a while as they had over $67 billion in revenue in 2013, as much as the next ten competitors combined!
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Todd Bernhard's picture

Todd Bernhard is founder of No Tie Software, an app developer specializing in Ringtones and Sound FX including AutoRingtone.

An iPhone is almost always attached to his hip, but over the years, Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62.

In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.