By Todd Bernhard on Mon, 07/21/2014
Not all the Apple news is about sapphire screens and the pending iPhone 6. Apple is promoting their latest iTunes Festival, and this time it's based on London. You can win tickets to attend, or for the rest of us, stream the content using an iOS device, including Apple TV.
The iTunes Festival is a month long event, and this year it will be held in the Roundhouse in Camden (North London.) Even stalwarts like Robert Plant, Blondie, and Chrissie Hynde will be there! Apple might have a few surprises among the 60 acts expected. Kanye West revealed earlier this year that the acts don't get paid for the iTunes Festival, but the extra exposure and heavy rotation on iTunes helps them sell more content.
Apple is usually a stickler for detail, but I noticed an odd headline on their iTunes page. "UIC.festival.evergreen.london_upsell_header" shows up instead of a real headline. Looks like Apple is pretty aware that, while the event is free, it offers an opportunity to "upsell" music and video from past iTunes Festivals!
UPDATE: Here's the revised image...