iPhone Life magazine

Apple News: iTunes Festival, London Edition

Not all the Apple news is about sapphire screens and the pending iPhone 6. Apple is promoting their latest iTunes Festival, and this time it's based on London. You can win tickets to attend, or for the rest of us, stream the content using an iOS device, including Apple TV.

The iTunes Festival is a month long event, and this year it will be held in the Roundhouse in Camden (North London.) Even stalwarts like Robert Plant, Blondie, and Chrissie Hynde will be there! Apple might have a few surprises among the 60 acts expected. Kanye West revealed earlier this year that the acts don't get paid for the iTunes Festival, but the extra exposure and heavy rotation on iTunes helps them sell more content.

Shows are held at the iconic Roundhouse in Camden in North London. Opened in 1847 as a railway engine shed with a turntable for turning trains round, the building become a theater in 1964 and has played host to such legends as Jimi Hendrix, Pink Floyd, the Rolling Stones, and many more, with countless unforgettable moments including the Doors' only UK appearance.
 
Apple Upsell

Apple is usually a stickler for detail, but I noticed an odd headline on their iTunes page.  "UIC.festival.evergreen.london_upsell_header" shows up instead of a real headline. Looks like Apple is pretty aware that, while the event is free, it offers an opportunity to "upsell" music and video from past iTunes Festivals!

UPDATE: Here's the revised image... 

Fixed iTunes Festival header

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Todd Bernhard's picture

Todd Bernhard is founder of No Tie Software, an app developer specializing in Ringtones and Sound FX including AutoRingtone.

An iPhone is almost always attached to his hip, but over the years, Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62.

In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.