iPhone Life magazine

Apple News: Apple Keeps the Party Going

With the addition of Beats and Dr. Dre, Apple continues to push the idea that they know how to party. Music and musicians have always been a part of Apple, going back to Steve Jobs' love of the Beatles and Bob Dylan. It was a major dream come true for him to have them finally on iTunes, and featured in a number of Apple commercials. Jobs wasn't the only "Apple Steve" who was into music. Steve Wozniak started the unprofitable (by design) but impressive US Festival in 1982 and 1983, like Woodstock with (slightly) fewer drugs.

Bastille

This week's WWDC is no exception. Dr. Dre made an appearance, by voice at least, during the keynote. Craig Federighi demonstrated the upcoming ability to place and answer iPhone calls on a Mac by calling his new favorite doctor. Tonight, Bastille, a U.K.-based band, will rock the private audience of 5,000 developers at the Yerba Buena Gardens, across from the Moscone Center in San Francisco. It's an open-air venue, so nothing prohibits passersby from enjoying the music of course! Bastille also participated in Apple's iTunes Festival which streams live events to Apple users.

Now comes word that Apple is supporting the biggest party of the year, the Super Bowl! Even rival Google is getting into the act, as multiple tech giants are putting up $2 million each to offset part of $40 million bill the big game generates for security and other purposes. There is still resentment toward Google and Apple in some communities, as they drive up the cost of real estate and add to the already heavy traffic. Oh, and good news for the Roman Numeral impaired: This year's game is Super Bowl 50 (not Super Bowl "L") and they may change to arabic numerals going forward! Though with Google and Apple involved, we should be glad they didn't switch to Binary (50 = "110010" in binary, by the way!)

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Todd Bernhard's picture

Todd Bernhard is founder of No Tie Software, an app developer specializing in Ringtones and Sound FX including AutoRingtone.

An iPhone is almost always attached to his hip, but over the years, Bernhard has owned an Apple Newton, a Motorola Marco, an HP 95LX, a Compaq iPaq, a Palm Treo, and a Nokia e62.

In addition to writing for iPhone Life, Mr. Bernhard has written for its sister publications, PocketPC Magazine and The HP Palmtop Paper.